Singles Day Sales 2025. While transactions rose 27% yoy, the sale was 10 days longer than last year, making it an uncertain. Beeche said the chinese shopping phenomenon had been gaining traction, with more kiwi companies incorporating singles’ day sales in their summer promotion plans.

China’s singles’ day sales, now officially called the 11.11 global shopping festival, has skyrocketed in popularity over the last decade. Alibaba and jd.com tout singles day successes, but the data is murky: